The household appliance industry should dare to accept the new mode of operation of the industry 

Who would have thought that today's e -commerce platform in the retail market of household appliances will break through 50%, some categories, such as small household appliances, broke through 80%, some categories, such as air, ice and washing, also reached about 50%. Even five years ago, or even three years ago, for many manufacturers of household appliances, this is definitely “I don’t dare to think”. Now not accepting e -commerce, by nature, means actively abandoning half of the market capabilities.

Many people could not even think that for many years, a single unit for buying household appliances of consumption habit would be in these two years of comprehensive changes. A set of one brand, or a set of one scene, has become a full -scale wind. For example, an ice washing is habitually chooses Haier, the USA and other brands, while the consumer micro-pair grill is habitually choosing a brand a full set of Fanta, in addition to a number of categories of small household appliances, they habitually choose Nepal, Jiuyang, Xiaoxiong, and so on.

There are people who still do not understand when he pushed household appliances for many years of elderly people, today's young people are the first household appliances, household appliances for mothers and babies, including gaming TV, children's air conditioning, one rice coctor and other products, show the circle of consumption of popular boom. And this segmented impulse of expansion of products for various scenarios of use, various needs of users, is becoming hotter and hotter. Even one person of drinking water is a cleaner, as well as one food person, an electric pot, as well as one young complete set of household appliances, are quietly launched, good and vividly.

More than many marketers do not understand, in the past the product in the market, of course, is “advertising an open path, a channel to keep up, the price is strong”, belongs to a typical large brand of explosive products. Now many young people in the middle of popular household appliances did not advertise in CCTV and other platforms, the same is not in Gome, Suning, and even Jingdong, Tmall store, and the price is not too cheap, but the product suddenly became popular. It turns out that the sowing of content, cultural entertainment, animation and music, sports and public welfare, and other circles of users deeply plow the earth, the rise of brands controlled by products becomes a new way.

In this series of unforeseen, inconceivable, incomprehensible events behind, emphasizing the Chinese household appliance industry in recent years in the era of quick changes in the process, has experienced a number of products of an innovative model, business model, models of user consumption, and so on, the influence of the new model, a new business regime.

It also continues to remind many manufacturers of household appliances, in this changing environmental time in order to maintain the same pace over time, obviously the only way out and live. At the same time, in the process of introducing new models, new business forms, success cannot be considered a prerequisite, but it is necessary to study more opportunities and the future to send efforts.

If ten years ago, we have doubts about the ability to sell online shopping centers, then in just a few months from this year, a live regime of sale on the Red Industry as a whole, full of questions and participation, this is the release of a large number of household appliances and business enterprises, not only doubts, questions, or even semi-faith, but studying to do, while studying, while it is growing incorrectly, while it grows up. This change, indicating that more and more manufacturers of household appliances have come the time in the new channel.

Similarly, this year, not only in small household appliances of industry, including large household appliances, kitchen equipment and other areas, many manufacturers are one hand to capture live electronic commerce of sales, advancement, with the other hand to capture users to plow deeply, launched, including educational TV air conditioners, mother and child, a washing machine and so on. Of course, it is difficult to say that this intelligence will certainly be successful, at least for leading companies in various sectors, not to go to reconnaissance and changes, how to find out if the future is bitter or sweet, or salty?

In fact, for the household appliance industry, in China after 40 years of the layout, it tends to complete maturity. More and more enterprises and businesses are very clear: the last model was declared a full end, the past time has gone, the same high growth in the past, the great growth will be almost not reproduced. Further, rely on the product, technologies oriented to the user continuously innovation, victory is focused on the user of differentiation of deep plowing of the ability. There are more than one household appliances of enterprises and business there are short ways to go!

The era of universal ups and downs has passed! In the future, the household appliance industry will definitely enter into the diversified channel “some growth, some decline and some stagnation.” It will be concentrated on the exact and differentiated placement of individual enterprises and user groups to start the game.